Executive

Brad Jenkins
Chief Executive Officer  

Brad is an accomplished and trusted leader who consistently delivers results having operated at senior management for more than 25 years.

With extensive senior management expertise in event management, marketing, business development, venue management and hospitality for highly respected membership based organisations, Brad joined the organisation in April 2008 as General Manager for Marketing and Business. He is a strong and steady set of hands at this crucial juncture for Melbourne Royal®.

Brad has been instrumental in the revamping and successful delivery of the much loved Melbourne Royal Show, Victoria’s largest and most iconic annual community event along with elevating Melbourne Royal's® brand and reputation and growing Melbourne Royal's® international food and beverage award programs and the major events that are held at Melbourne Showgrounds.

Dianne Silvestro 
Executive Manager, People & Culture

Dianne has spent most of her career as a human resources professional working in logistics, IT and health industries. The focus in her career is building the HR function to be a true business partner, to understand how to attract, engage and retain the team to create an environment that achieves the company's strategic goals and within a high performing culture.

Dianne joined Melbourne Royal® in May 2018 and is passionate about driving accountability and uplifting performance which empowers employees to build their knowledge and consistently deliver great outcomes for the organisation.

Darryl Ferris 
Executive Manager, Finance & Corporate Services

Darryl is a qualified CPA with over 20 years’ experience as a finance professional. He has vast experience working in the events and hospitality industries, sporting organisations and with not-for-profit entities as the Chief Financial Officer (CFO) and company secretary.

Darryl has recently served as the CFO of Motorsport Australia and concurrently as the CEO of Rally Australia where he was responsible for overseeing the delivery of the World Rally Championship event in Australia.

As an experienced leader, Darryl joined Melbourne Royal® in March 2020 and is poised to lead the Finance and Corporate Services team in an era of exciting change and opportunity for the organisation.

Karen Vassallo 
Executive Manager, Brand Development & Engagement

Karen is a marketing and events professional with over 15 years’ experience across local government, corporate and not-for-profit sectors. Since joining Melbourne Royal® in March 2011, Karen has been a consistent leader of change management throughout the organisation.

Karen has managed the delivery of the marketing campaigns and messaging for the Melbourne Royal Show, Melbourne Showgrounds and Melbourne Royal® for ten years. Karen has delivered organisation-wide projects including the rebrand of the Melbourne Royal® awards and competitions and has recently facilitated the introduction of new staff values and corporate culture.

Karen is a certified Six Sigma Practitioner and has recently completed a mini MBA. After leading the Melbourne Royal® marketing and communications team as Head of Marketing, Karen was promoted into the Executive Team in January 2020.

Hannah von Bibra 
Executive Manager, Client Experience & Commercial

Hannah brings a wealth of venue and commercial knowledge to Melbourne Royal®. With experience across complex facilities including; Melbourne Convention & Exhibition Centre, Melbourne Cricket Ground, Melbourne Town Hall and Edinburgh International Conference Centre.

Hannah has vast experience in elevating the customer journey whilst working with partners and clients to provide mutually beneficial gains to those working together. Hannah joined Melbourne Royal® in 2019 in the role of Head of Commercial and Partnerships in January 2019 and was promoted to the Executive Team in January 2020.

David Owen
Executive Manager, Operations

David is a dedicated and passionate individual with a proven ability to make consistent, accurate and informed decisions. David has a wealth of experience in Facility and Asset Management with specialty experience on Large Infrastructure/PPP Contracts, CRE, Hospitality and Office Towers.

With more than 20 years of experience and proven success in commercial, contract and risk mitigation, David prioritises the needs of all customers and maintains critical business relationships with clients and stakeholders.

David joined Melbourne Royal® in June 2021 and has encouraged a high-performance and customer satisfaction-based culture throughout the business.