Why Should I Enter?
The Australian International Coffee Awards celebrates excellence and recognises the best roasters from Australia and around the world across eight major categories, including Champion Australian/International Roasters and Best Direct Trade or Microlot Coffee. Nine best in class trophies are awarded for the Best Espresso - Blend, Best Espresso - Single Origin, Best Milk Coffee, Best Alternative Milk Based Coffee, Best Pour Over Coffee, – Blend, Best Pour Over Coffee, – Single Origin, Best Immersion, – Blend, Best Immersion, – Single Origin, and Best Cold Brew Coffee.
For Australian producers the Awards offers broad opportunities to leverage success locally and internationally with the Awards’ national brand seal of excellence. All medal winners are provided with a marketing and promotional toolkit including medal artwork to promote their wins.
The Awards presents producers, large and small, with the chance to benchmark their products, establish their credentials in the Australian and international coffee industry, and provides differentiation in the market for award-winners.
Case study: 2018 AICA Champion Danes Specialty Coffee
Danes Specialty Coffee took up the opportunity to serve their medal-winning coffee in the Winning Tastes Pavilion, visited by over half of the 465,000 Show patrons during the 2018 Melbourne Royal® Show.
The Winning Tastes pavilion is reserved for award-winning producers, creating a space where consumers can find the best food and beverage products.
With an exclusive coffee stand inside displaying gold-medal winning blends, Danes received valuable exposure to potential new customers and clients.
“The brand exposure, opportunities to connect with other food and beverage brands which are best in their field, and the vibe – it’s one of a kind,” said Paul Jackson of Danes coffee.
Reaching such an important audience, Danes would “definitely” recommend other Winning Tastes winners heading to the Royal Melbourne Show.
“Particularly for coffee and foodie-minded people, it’s a highly regarded mecca for quality. The stream of customers seeking Australia’s finest coffee flavour was non-stop, almost from the moment the doors opened on day one until the very end,” Mr Jackson said.