Why Should I Enter?

The Melbourne Royal® Heifer Challenge takes place as part of Stock & Land Beef Week each year across Victoria and Southern New South Wales. It is the only on-farm competition of its type in Victoria, engaging participants across a wide geographic area.

Participants provide a pen of ten heifers, which are judged on quality standards by independent livestock judging experts. The judges offer participants invaluable feedback on their female stock and how to improve their selection of traits to strengthen the overall bloodlines of the herd. The Heifer Challenge encourages beef producers to attain a higher quality product and increase herd productivity.