CEO Update - August 2025

• For those who are unsure which day they may attend, the new Flexi-Ticket is a great new option that offers entry on one of the 11 days of the Show without needing to pre-select.
• Seniors Day on Tuesday 30 September is a new addition for the 2025 Melbourne Royal Show to encourage grandparents to enjoy a fun day with their grandchildren for only $25 a ticket.
• For Day 1 of the Show (Thursday 25 September), there is a super deal on rides with an Unlimited Ride Pass which enables you to go on as many rides as you want between 10am - 2pm.
• By getting your tickets early, you can save more by adding a Ride Pass to your cart for up to 25% on rides.

Animals, Entertainment, Food and Fun

In addition, there will be fun farm experiences, playful attractions, magical entertainment and food delights including:

• LEGO® Playland - Farm to City offers free, hands-on fun for kids and grown-ups alike in a dedicated LEGO® pavilion. Explore, build and play in one of four LEGO® play zones, including the exclusive LEGO® DUPLO® Farm that is only at the 2025 Melbourne Royal Show.
• Little Farmers Field, this new free activation lets little ones try digging up fresh veggies, picking orchard apples, collecting eggs, pretend sheep shearing, riding a Kubota tractor, and feeding friendly baby animals.
• Farm Animal Pin Trail is a new fun way to see and learn more about the cows, sheep, horses, chickens, dogs, and more. Discover five destinations along the trail, where kids can meet animals and collect pins as a happy memento of their day at the 2025 Melbourne Royal Show. For just $5, kids will receive six collectable pins, including an official 2025 Melbourne Royal Show pin - perfect for curious little explorers.
  Night of the Horse will debut in Australia at the 2025 Melbourne Royal Show and is a unique blend of adrenaline-pumping action and breathtaking equine displays with never-before-seen horse-centric performances that will amaze audiences of all ages.
• Jaws Great Escape will see world-renowned escape artist Sam Powers perform his most captivating illusion ever at the 2025 Melbourne Royal Show. Hanging upside down some three storeys high and racing against the clock, Powers must free himself before the jaws snap shut.
• Value food offerings with more than 84 different food outlets, there is no shortage of variety. This year every food truck will have a food item available for $10 or under.
• The Farmer’s BBQ is new great value food option with a $3.50 sausage sizzle being served up from 11am–2pm daily. It’s a tasty bite that gives back with proceeds supporting drought relief.
• Community involvement is higher than ever before with a record 33 community groups performing during the 11 days of the Show this year.
• Oodlemania will celebrate the charm of groodles, labradoodles, cavoodles and more in this fun, family-friendly event on the final day of the Show. Exciting competition classes include: Most Handsome Oodle, Prettiest Oodle, Cutest Oodle Puppy, Best Fancy Dress Oodle, Best Groomed Oodle, and Champion Oodle.

True Stars of the Show

Visitors will be cheer on and marvel at the true stars of the Show:

• livestock and their handlers,
• show horses and their champion riders,
• championship dogs and their owners, and
• skilled woodchoppers, along with
• talented makers, bakers, creators, painters and photographers all competing to win a coveted Melbourne Royal Blue Ribbon.

This year we have around 6,000 animals onsite over the 11 days, from massive bulls and cows to sheep and baby lambs, horses, alpacas, piglets, goats, poultry, and dogs. We are most grateful to everyone who has entered this year.

The Melbourne Royal Show is the Victorian major event that uniquely showcases and celebrates excellence in agriculture with agricultural producers from rural and regional Victoria coming together with their livestock at Melbourne Showgrounds.

It is wonderful to see that interest in participating this year is back to pre-covid levels, particularly in nominations for the Horses in Action Competition, Sheep, Dogs and Beef Cattle Competition.

We are most grateful to everyone who has entered this year and for the wonderful support we receive from sponsors of these competitions.

2025 Show Reps Announced 

We officially named our 2025 Show Reps at the recent media launch for the Show, with the winners chosen from more than 450 outstanding entries - congratulations to 9-year-olds Charlie Taylor and Lydia Barbar.

For Charlie, the Show is all about two things: adorable animals and motorbikes. He can’t wait to get up close with his favourite furry friends and watch the high-octane arena action. Food-lover Lydia is on a different kind of mission — to sample as many delicious treats on sticks as she can.

As Show Reps, Charlie and Lydia will enjoy behind-the-scenes access to this year’s Show, including previewing the rides and showbags, meeting animals, appearing on TV, and taking part in official events.

Exciting Events Beyond 2025 Melbourne Royal Show

Following the 2025 Melbourne Royal Show, we have a huge line up of events, exhibitions, award nights, gala dinners, and conferences being at Melbourne Showgrounds including:

• Dog and Cat Lovers Festival on 25-26 October
• Melbourne Annual Wedding Expo 9 November
• Everything Electric 14-16 November
• Oddities and Curiosities, 22-23 November
• Mellow Art Market 13-14 December

The National 4x4 Outdoor Show held at Melbourne Showgrounds from 23-25 August was a huge success. This event has been held at the Showgrounds since 2009, proving to be the ideal venue to showcase the incredible variety of outdoor leisure products and experiences for sale, from caravans, boats and 4WD to holidays and camping and fishing equipment.

I thank the organisers, Exhibition & Trade Fairs (ETF) for choosing to hold the National 4x4 Outdoor Show at Melbourne Showgrounds and trust that exhibitors and visitors had an enjoyable experience. 

2025 Annual General Meeting

The 2025 Annual General Meeting of The Royal Agricultural Society of Victoria Ltd t/as Melbourne Royal will be held at the Melbourne Royal Centre, Melbourne Showgrounds, on Tuesday 26 August at 11.30am.

Members will consider the 2024/25 Financial Report, the election of Directors, proposed Constitutional amendments, and other general business.

Melbourne Royal Welcomes Interns 

We are proudly continuing to invest in the learning, development and growth of high school and university students by providing invaluable real-world experience in areas directly related to their study along with networking opportunities within (and beyond) our organisation, and skill development which can significantly enhance their future career prospects.

We have created the opportunity for nine interns and/or work experience students to gain valuable experience Melbourne Royal during August and September.

The universities that we are collaborating with are: La Trobe, Deakin, Monash and Victoria University. The secondary schools we are collaborating with are Rochester Secondary College and Maribyrnong College.

Thank you for your ongoing interest in Melbourne Royal, and I look forward to providing you with more information on the exciting program for the 2025 Melbourne Royal Show in our special Show edition of the newsletter in September.

In the meantime, to learn more about the fabulous new attractions and entertainment along with the program guide and map, I encourage you to visit​

Brad Jenkins
Chief Executive
Melbourne Royal^®