Melbourne Showgrounds delivers for Telstra and MasterChef Australia
10 Nov 2025
From corporate conferences to iconic television, Melbourne Showgrounds proves why it’s a trusted destination for Australia’s leading brands. Recently, the precinct welcomed more than 2,750 Telstra guests and will again host MasterChef Australia, which has been filming onsite for over 13 years.
As one of Australia’s most recognised and respected brands, Telstra chose Melbourne Showgrounds to host a multi-faceted program designed to inspire, engage, and connect its people.
The event transformed multiple spaces across the precinct, creating a seamless experience that moved from plenary sessions to networking, collaboration, and celebration.
The Grand Pavilion took centre stage as the main plenary and catering space, housing large-scale presentations, high-impact production, and premium dining experiences within one adaptable environment.
The space’s scale and flexibility allowed for a sophisticated setup that could evolve throughout the day — balancing professionalism, comfort, and creativity.
Beyond the Pavilion, Town Square was activated as a dynamic breakout hub, offering open-air zones for collaboration, connection, and informal discussion.
As the sun set, the space was completely reimagined into a lively cocktail party precinct, where guests networked and celebrated against the backdrop of Melbourne Showgrounds’ distinctive atmosphere.
The Telstra conference showcased how Melbourne Showgrounds can deliver world-class experiences for leading brands — combining space, service, and creativity to bring ambitious event concepts to life.
MasterChef Australia extends its stay at Melbourne Showgrounds
MasterChef Australia has been based at Melbourne Showgrounds since 2012, and Melbourne Royal is delighted to confirm that the iconic series will continue filming onsite for Season 18.
Having one of Australia’s most popular television programs call Melbourne Showgrounds home for more than 13 years is a true testament to the venue’s versatility, scale and world-class facilities.
From bustling kitchen challenges to elaborate set builds and live audience events, the Showgrounds has provided the perfect backdrop for creativity, competition and culinary excellence.