Now Selling: Final Commercial Spaces at the Melbourne Royal Show

Exhibiting at the 2025 Melbourne Royal Show is a powerful opportunity to connect with an engaged audience, build brand awareness and drive direct sales.

With over 450,000 visitors expected, the Show is one of Victoria’s most vibrant retail environments.

Retail space in the Gourmet Pantry & Cellar and Retail Pavilion is almost at capacity, and demand across all pavilions is strong.

To meet interest, new retail spaces have been released, including in the Art, Craft and Cookery Pavilion, Dogs Pavilion and Victoria Pavilion.

Gourmet Pantry & Cellar – Almost Fully Booked!

This premium precinct is where serious food lovers come to discover and buy the best in gourmet Australian produce.

Only a handful of exhibitor spots remain in this bustling hub of artisan charcuterie, boutique wines, small-batch spirits condiments and sweet treats.

Returning favourites and exciting new brands ensure a fresh, dynamic offering in 2025.

Dogs Pavilion – Retail with a Side of Fun

Home to the largest dog competition in the Southern Hemisphere, the Dogs Pavilion is a crowd favourite.

In 2025, it features a playful mix of dog-themed retail, hands-on crafts and interactive games for dog lovers of all ages – making it a fantastic setting for pet product exhibitors and giftware retailers to stand out.

Makers Pavilion - A Celebration of Local Creativity

A lively mini market celebrating local makers, designers and producers will feature in the Makers Pavilion, with a revamped floorplan guiding visitors through the Art, Craft and Cookery exhibits into the market.

This presents a unique opportunity for artists, crafters and food producers to showcase their work and connect with customers seeking one-of-a-kind, locally made goods.

Victoria Pavilion – Engage with Families Through Purposeful Play

The Victoria Pavilion will host activations from government agencies, essential services and community organisations, delivering free and educational fun for families.

It’s an ideal space for brands with a community focus to align with trusted partners and engage meaningfully with visitors.