Why Should I Enter?

The Melbourne Royal Australian International Beer Awards (AIBA) recognises the world’s top brewers and cider-makers, providing a proven platform to benchmark, validate, and promote your products.

The judging process is conducted by highly respected Australian and international industry experts, ensuring each beer, cider, or perry is evaluated to the highest standard. Winners are announced at the annual Trophy Presentation, offering an unmatched opportunity to showcase excellence, strengthen credibility, and gain recognition across the global brewing community.

Why you should enter

There are many reasons to enter, including:

• As the world’s largest annual beer and cider competition, judging both draught and packaged products, the Awards provide an unparalleled opportunity to benchmark your beers and ciders against established industry standards.
• Exhibitors receive detailed results reporting, with scores presented on distribution graphs (where sufficient data is available), allowing you to clearly see how your entries compare with peers in Australia and internationally.
• Medal-winning exhibitors are supported with a Marketing and PR Toolkit, including official medal artwork, to help promote wins and reinforce quality credentials across trade and consumer channels.
• Gold Medal-winning exhibitors who demonstrate consistent excellence across three consecutive years (since 2024) with the same product in the same format are recognised with the Consistency of Excellence Medal.