Why Should I Enter?

The Melbourne Royal Australian International Beer Awards celebrates and recognises the best brewers across the world. In 2024 the Awards offer 11 major trophies, including the coveted Champion Australian Beer and Champion International Beer trophies, as well as 24 category trophies.

The best beers from lagers to stouts and everything in between is determined through the judging process and announced at the annual Trophy Presentation. Offering opportunities for Australian and international brewers to leverage success in the industry with the Awards national brand seal of excellence, all winners are provided with a marketing and promotional toolkit, including medal artwork, to promote their wins.

The Awards present brewers, large and small, with the chance to benchmark their products, establish credentials in the Australian International beer industry and provides differentiation in the market for award-winners.

Why you should enter

There are many reasons to enter, including:

  • As the world’s largest annual beer competition judging both draught and packaged beer, the Awards offer exhibitors an unparalleled opportunity to benchmark their beers against industry standards. 

  • In reporting results to exhibitors, exhibit scores are represented on distribution graphs (where there is sufficient data to do so) enabling exhibitors to see how their beers rank against those of their peers, in Australia and abroad. 

  • Medal-winning exhibitors will be provided with a Marketing & PR Tool Kit to assist with promoting their win and marketing their beers with a seal of quality. 

  • Gold Medal-winning exhibitors who have demonstrated consistency across three consecutive years (since 2022) with the same beer in the same format will be awarded a Consistency of Excellence Medal.