Melbourne Royal® is a registered trademark of the Royal Agricultural Society of Victoria Limited, a member based, not-for-profit organisation that was established in 1848.
Our Purpose - Celebrate agriculture, cultivate events and strengthen communities.
Our Vision - Melbourne Royal to be globally recognised as a seal of excellence, highly valued for showcasing food and beverage, produce and producers, presenting premier events, and activating and delivering vibrant event spaces.
Melbourne Royal’s key business pillars are:
- Event Management. Melbourne royal develops and delivers events, particularly agriculture, food and beverage events that are valued by industry including the Melbourne Royal: Wine Awards, Australian International Beer Awards, Australian Distilled Spirits Awards, Australian International Coffee Awards and many more;
- Melbourne Royal Show. conducted by Melbourne Royal, the Melbourne Royal show is Victoria’s largest and most iconic annual community event that attracts around 450,000 people over 11 days to Melbourne Showgrounds each year;
- Venue Management. Melbourne Royal is the venue manager for Melbourne Showgrounds, Melbourne’s largest and most versatile indoor/outdoor event venue.
Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member of the awards events and the venues we manage, along with every other professional service we provide. We are cultivators of happiness.
In 2021, our organisation rebranded from the ‘RASV’ to ‘Melbourne Royal®’ to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023.
The rebranding to Melbourne Royal maximises our opportunities for business growth – developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs.