News

The Melbourne Royal Australian International Spirits Awards, already a symbol of excellence in Australian distilling, is set to elevate its status globally in 2025. With the introduction of international entries, the awards will become a key indicator of quality for spirits enthusiasts and industry professionals worldwide.

In a major win for Melbourne Royal, the largest incentive market event ever to come to Australia is being held at Melbourne Showgrounds next month to celebrate Amway China's 30th anniversary. The ‘Festival of Amway’ is a large-scale collaboration between Melbourne Royal, Melbourne Convention Bureau, and the Victorian State Government that will bring up to 16,000 delegates from China during April and Melbourne Showgrounds is the venue of choice for conference sessions and gala dinner.

We're talking about a panel of brewing legends, sensory masters and industry pioneers who bring an unmatched level of expertise to the Melbourne Royal Australian International Beer Awards.

A unique opportunity is on offer for two Victorian children, aged 8-12, to take centre stage at the 2025 Melbourne Royal Show as the 2025 Show Reps, with applications now open. From being one of the first to preview the 2025 showbags and thrilling rides to TV appearances and photoshoots with cute baby animals, the role offers a unique money can't buy behind-the-scenes experience at the 2025 Melbourne Royal Show.

Welcome to the first edition of Melbourne Royal News for 2025. The year ahead promises to be exciting with opportunities for growth, innovation, fabulous events, and wonderful celebrations.